The Peacock Group Wins 10 Arkansas PRSA Prism Awards, Including the Bob Sells Best of Show Award for the Third Consecutive Year
The Peacock Group (TPG) earned 10 awards at the 2025 Prisms hosted by the Arkansas Chapter of the Public Relations Society of America (PRSA), including the evening’s top honor, the Bob Sells Best of Show Award, for the third straight year. The Prism Awards recognize outstanding public relations strategy, execution and results across Arkansas.
The TPG team was grateful to celebrate meaningful client impact alongside friends and colleagues. The 2025 awards ceremony, held Thursday, Sept. 18, at Next Level Events in Little Rock, highlighted the state's most effective communications work.
“I’m incredibly proud of our team and the exceptional work we produce with our clients,” said Denver Peacock, APR, founder and principal of TPG. “Earning multiple Prism Awards—and the Bob Sells Best of Show for the third straight year—underscores the power of strategic communications to move people and policy. We’re deeply grateful for the trust our clients place in us.”
Bob Sells Best of Show
Earning a rare three-peat honor, TPG received the Bob Sells Best of Show Award for its support of the Walton Family Foundation’s Grand Opening of the Market Center of the Ozarks—a campaign that welcomed the public to a new regional hub in Springdale and elevated the center’s mission to reduce food waste, expand access to nutritious food and boost the local economy. TPG was also named the runner-up for the award for Birthing Trust—Introducing the Doula Alliance of Arkansas, its campaign in collaboration with Excel by Eight and Ingeborg Initiatives.
Winning this award was especially meaningful to TPG as it honors the legacy of the late Bob Sells, a beloved Arkansas PR leader and grandfather of TPG’s public relations director, Allyson Pittman Gattin, APR, who also served as 2025 Prism Awards Chair.
The Peacock Group also won in the following categories:
Institutional Programs — Birthing Trust: Introducing the Doula Alliance of Arkansas
Content Marketing — Tipton & Hurst: National Teacher Appreciation Week
Multicultural Public Relations — Ingeborg Initiatives: Little Rock Black Nurses Association Community Health Fair and Baby Shower
Public Affairs — Ingeborg Initiatives: Maternal Health Campaign
Public Relations on a Shoestring Budget — Hoops for Kids’ Sake: Annual Arkansas House vs. Senate Charity Basketball Game
Special Events & Observances, < 7 Days — Walton Family Foundation: Market Center of the Ozarks Grand Opening
Creative Tactics — Tipton & Hurst: National Teacher Appreciation Week Activation
Media Relations — Ingeborg Initiatives: Maternal Health
Promotional Printed Pieces — Mississippi County: The Land of Steel Growth Report
Bob Sells Best of Show — Walton Family Foundation: Market Center of the Ozarks Grand Opening
Additionally, TPG was named a finalist in the following categories:
Internal Communications — Women’s Foundation of Arkansas: WEM Hub Messaging Shift
Crisis Communications — Tipton & Hurst
Marketing Communications — Arkansas Heart Hospital: Keep the Beat Heart Month Promotion
Public Service — Ingeborg Initiatives: Pregnancy+ App
Special Events & Observances, > 7 Days — Arkansans for Improving Maternal Health (AIM): Statewide Tour of Maternal Health Resources
Advertising Support — Women’s Foundation of Arkansas: “First, But Not Last” Campaign
A total of 24 awards were given.
“I’m especially proud of Allyson’s leadership as this year’s Prism Awards chair,” said Peacock. “Her service reflects the best of our profession—dedication to colleagues, a commitment to amplifying the impact of public relations and a passion for celebrating the exceptional practitioners who strengthen companies and organizations across our state. Under her leadership, this year’s Prims saw one of our chapter’s highest-ever total award submissions—second only to the unique circumstances of the COVID-19 year. The strength of our industry in Arkansas is a direct result of leaders like Allyson who give so generously of their time and talent.”