The Peacock Group Wins 10 Arkansas PRSA Prism Awards
Earns Fourth Consecutive Bob Sells Best of Show
The Peacock Group earned 10 awards at the 2026 Prism Awards hosted by the Arkansas Chapter of the Public Relations Society of America (PRSA), including the evening’s highest honor, the Bob Sells Best of Show Award, for the fourth consecutive year.
TPG had 22 finalist entries for work spanning public affairs, maternal health, crisis communications, workforce development, community relations, content marketing and special events.
The 2026 Prism Awards, held Thursday, Sept. 17, at Next Level Events in Little Rock, recognized outstanding public relations strategy, execution and results across Arkansas. This year’s competition included 94 entries evaluated by independent judges from the PRSA Puget Sound chapter.
“Four consecutive Best of Show awards is an incredible honor, but what makes me most proud is the breadth of work our team was recognized for this year,” said Denver Peacock, APR. “These awards represent very different clients, challenges and communications disciplines, but they all reflect the same thing: strong strategy, meaningful partnerships and work designed to deliver real results. We’re grateful to our clients for trusting us to do that work alongside them.”
Bob Sells Best of Show
For the second year in a row, both finalists for the Bob Sells Best of Show Award were campaigns led by The Peacock Group.
TPG ultimately received the award for its work with Arkansans for Improving Maternal Health (AIM) on its Legislative Luncheon and White Paper Release. The campaign centered on the release of Strengthening Arkansas: Maternal Health as Economic Infrastructure, reframing maternal health as both a health care and economic issue. The initiative convened bipartisan policymakers, health care leaders and advocates while positioning AIM as a trusted, nonpartisan resource ahead of the 2027 legislative session.
TPG’s work supporting the Arkansas Center for Women & Infants’ Health and Arkansas Hospital Association Maternal Health Roundtable was the other Best of Show finalist.
The honor is particularly meaningful to TPG because the award is named for the late Bob Sells, a pioneer in Arkansas public relations who helped establish the Arkansas chapter’s annual Prism Awards competition. Sells is also the grandfather of TPG Public Relations Director Allyson Pittman Gattin, APR, who served as chair of the 2026 Prism Awards.
TPG sponsors the Bob Sells Best of Show Award to honor his legacy and commitment to excellence in the public relations profession.
2026 Prism Awards
The Peacock Group received Prism Awards in the following categories:
Promotional Printed Pieces — Arkansas Heart Hospital: Heart-Healthy Food Guides
Community Relations — Doula Alliance of Arkansas: World Doula Week and Community Doula Week Campaign
Content Marketing — In Collaboration With Arkansas Heart Hospital: Heart-Healthy Food Guides
Crisis Communications — Arkansas Chapter, American Academy of Pediatrics: Responding to Federal Vaccine Changes and Whooping Cough
Institutional Programs — Lexicon: Steel Days 2025 Workforce Development Initiative
Internal Communications — In Collaboration With the Women’s Foundation of Arkansas: Confronting the Chilling Effect on Women-Focused Funding
Public Affairs — Arkansans for Improving Maternal Health: Legislative Luncheon and White Paper Release
Special Events and Observances, < 7 Days — Arkansas Center for Women & Infants’ Health + Arkansas Hospital Association: Maternal Health Roundtable
Special Events and Observances, > 7 Days — Every Mother Counts: U.S. Maternal Health Press Fellowship — Arkansas Site Visit and Event Series
Bob Sells Best of Show — Arkansans for Improving Maternal Health: Legislative Luncheon and White Paper Release
TPG was also named a finalist for work in the following categories:
Bob Sells Best of Show — Arkansas Center for Women & Infants’ Health + Arkansas Hospital Association: Maternal Health Roundtable
Feature / News Writing — Arkansas Business “Parents in the Workforce” Special Section
Media Relations — Pro-Family Workforce Initiatives
Social Media and Influencers — Mississippi County Holiday Influencer Activation
Social Media and Influencers — Tipton & Hurst Social Media Management
Content Marketing — Arkansas Business “Parents in the Workforce” Special Section
Institutional Programs — Pediatrics Plus: Launching The Farm
Multicultural Public Relations — Winthrop Rockefeller Foundation: “Here to Thrive: A Pine Bluff Story”
Other Public Relations — Every Mother Counts: U.S. Maternal Health Press Fellowship
Public Relations on a Shoestring Budget — Inaugural Hot Springs Women’s Leadership Summit
Public Service — Walton Family Foundation Storymining
Special Events & Observances, < 7 Days — Big Brothers Big Sisters of Central Arkansas: Home Runs for Kids’ Sake
Beyond the agency’s award-winning work, TPG was proud to play a role in celebrating the people and organizations strengthening Arkansas’ communications profession.
Denver had the honor of presenting the 2026 Diamond Award to Roby Brock, CEO of Natural State Media, recognizing Brock’s nearly 30-year career in Arkansas journalism and his continued investment in local journalism and community newspapers across the state.
“PRSA has always been about more than awards,” said Denver. “It’s about strengthening our profession and recognizing the people who use communications to make organizations and communities better. We were honored not only to have our work recognized this year, but also to help celebrate colleagues and leaders who have contributed so much to our profession and our state.”
The Peacock Group congratulates all of the 2026 Prism Award finalists, winners and special honorees and is proud to continue supporting PRSA Arkansas and Arkansas’s public relations community.