How We Work

At The Peacock Group, we offer flexible ways to work together—whether you need immediate support, help with a specific initiative or a long-term strategic partner. No matter where you start, our goal is the same: to provide clear strategy, strong execution and meaningful results.

  • For organizations that need quick, strategic guidance or want to strengthen their internal communications approach, we offer the following:

    • Strategic communications sessions (half- or full-day)

    • Media or communications audits

    • Crisis communications planning and support

    • Media and speaker training (half- or full-day)

    • Organizational message development

    • Curated conversations and panel discussion development

    These engagements are designed to deliver clear direction and actionable next steps your internal team can execute.

  • For organizations planning a specific initiative or milestone, we offer the following:

    • Ground breakings, grand openings and major media announcements

    • Earned media support, including story development and outreach

    • Message development

    • Stakeholder and community engagement

    • Event strategy and execution

    We provide strategy and execution to ensure your message reaches the right audience.

  • For organizations that need an ongoing partnership for integrated strategy and execution, we offer annual retainers that include all of our services:

    • Media relations

    • Strategic planning and public affairs

    • Content marketing

    • Event planning and support

    • Grassroots coalition building

    • Copywriting and messaging

    • Crisis communications

    • Social media

    • Website and video support

    We act as an extension of your team, helping you stay proactive, aligned and on message.

With each engagement model, you benefit from our:

  • Strong media relationships across Arkansas and beyond.

  • Strategic guidance grounded in real-world experience.

  • Media targeting, insights and real-time monitoring through top industry tools.

  • Clear reporting with monthly, quarterly and year-end insights.

We use these tools to identify the right opportunities, track performance and continuously refine strategy.

Don’t see exactly what you’re looking for?

We can tailor an approach based on your goals and needs. Reach out to our team and we’ll help you determine the best path forward.

Ready to get started?

Contact us now to start the conversation.

A woman is conducting an interview with a man in an outdoor setting, with a small stage and several people waiting in line in the background. The interviewer holds a microphone, and another man with a backpack is holding a recording device.
A woman giving a presentation at a wooden podium with a sign for North Little Rock Chamber of Commerce. She is facing a large screen showing a slide titled "Photo Options: Girls of Promise" with three images of girls working on projects. The American flag is on her left, and the Arkansas state flag is on her right.