Public affairs veteran brings government communications expertise to TPG
LITTLE ROCK, Ark. (November 6, 2026) – The Peacock Group (TPG) has hired Ellen Coulter, MPA, as public relations manager. With more than 11 years of experience in public affairs, media relations and strategic communications, Coulter brings expertise in advising government leaders, navigating complex public issues and engaging communities. She will be based in the agency’s Little Rock office.
In her role, Coulter will provide strategic communications counsel and lead the development and execution of communications initiatives for TPG clients in municipal government, environmental remediation, healthcare and other sectors.
“Ellen brings a valuable combination of public affairs expertise, strategic thinking and firsthand experience working on issues that affect communities,” said Denver Peacock, APR, founder and principal of The Peacock Group. “Her ability to translate complex issues into clear, effective communications will be an asset to our clients and our team. We’re excited to welcome her to TPG.”
Coulter joins TPG after serving as media communications manager and deputy to the public information officer at the Arkansas Department of Transportation (ARDOT). In that role, she advised executive leadership on strategic and crisis communications, conducted media interviews and served as a spokesperson for public safety communications initiatives. She also managed a $750,000 public safety campaign budget and launched the department’s podcast and weekly digital video series. During her tenure, Coulter and her team earned three national communications awards from the American Association of State Highway and Transportation Officials (AASHTO) in 2026, marking ARDOT's first wins in the competition.
Previously, Coulter served as director of communications for the Downtown Little Rock Partnership, overseeing communications and marketing for the development-focused business organization. She also worked in the St. Louis County executive’s office as media communications coordinator, preparing executive briefings and coordinating media relations. Her work included developing a countywide social media policy and providing training for communications staff across county departments.
Coulter began her career in journalism as a digital content producer for KARK 4 and KLRT FOX16 in Little Rock and as an associate editor for West Newsmagazine and Mid Rivers Newsmagazine in St. Louis, where she covered local government.
She holds a master’s degree in public administration from the University of Arkansas at Little Rock and bachelor’s degrees in journalism and Spanish from the University of Arkansas.
About The Peacock Group
The Peacock Group is a strategic communications firm specializing in public relations, public affairs, media relations, crisis communications, content creation, social media and event management. Founded in 2014, the firm has extensive experience developing and executing initiatives that make strong impressions, foster long-lasting relationships and build support among key audiences. With offices in Little Rock and Bentonville, The Peacock Group has worked with individuals, corporations, foundations, nonprofits and government clients in Arkansas, across the U.S. and around the globe. For more information, visit peacockgrp.com.
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