When Tipton & Hurst found itself without an in-house marketing director in fall 2025, the company needed a way to maintain consistency across its social media channels without disrupting the brand experience customers had come to expect.

From August through November 2025, TPG managed day-to-day content execution for Arkansas’s longest-operating florist, including their Facebook and Instagram accounts. Working within the company’s established aesthetic and voice, our team produced lifestyle-driven content focused on floral design, weddings, seasonal promotions and community partnerships.

The strategy leaned heavily into short-form video and behind-the-scenes storytelling, which consistently resonated with audiences. “Design with us” reels, wedding-focused content and seasonal Instagram Stories helped maintain engagement while reinforcing the elevated, community-centered feel associated with the brand.

Throughout the engagement, our team maintained a steady cadence of 3-5 posts per week across Facebook and Instagram, while also producing weekly stories highlighting promotions, registries and in-store announcements. During this period, the company’s social media channels generated more than 636,000 views, nearly 12,000 page visits and more than 600 new followers.

Beyond content creation, our team also developed a more streamlined content review and approval process to help the client navigate the transition more efficiently. Once the in-house marketing director was hired, the workflow was later adopted internally, and TPG helped support onboarding to ensure a smooth handoff.