The Peacock Group Named a Finalist for Three National PRSA Silver Anvil Awards
We’re honored to share that The Peacock Group has been named a finalist for three national PRSA Silver Anvil Awards in the following categories: Marketing Consumer Products; Public Affairs; and Special Events and Observances <7 Days. Each submission represents a different facet of our work, from public affairs to product communications to event strategy, but all are grounded in one shared goal: helping meaningful initiatives reach the people they’re designed to serve.
Marketing Consumer Products: Delivering life-saving information through Pregnancy+
In partnership with Ingeborg Initiatives and Royal Philips, our team led the rollout of free, premium, Arkansas-specific content within the Pregnancy+ app, a trusted digital tool used by millions of pregnant women worldwide.
Arkansas faces some of the most significant maternal health challenges in the country, particularly in rural and underserved communities. This campaign focused on moving beyond awareness to building trust, connecting women to reliable information and ensuring the tool reached those who could benefit most. Through a combination of earned media, grassroots partnerships and health care outreach, our efforts drove strong early adoption and helped position the app as a meaningful resource for families across the state.
Public Affairs: Advancing maternal health policy in Arkansas
Our public affairs work with Ingeborg Initiatives reflects a sustained, strategic effort to elevate maternal health as a policy priority in a complex legislative environment.
Over the course of a year, we supported a coalition of voices, from physicians to lawmakers, and helped shape conversations through media, events and thought leadership. That momentum contributed to the passage of the Healthy Moms, Healthy Babies Act in 2025, one of the most comprehensive maternal health reforms in Arkansas history.
Special Events and Observances <7 Days: Introducing the Market Center of the Ozarks
In collaboration with the Walton Family Foundation, our team supported the grand opening of the Market Center of the Ozarks, a new regional food hub designed to strengthen the local food system in Northwest Arkansas.
The event brought together farmers, food entrepreneurs, political leaders and residents to experience the space firsthand. From thoughtful event design to clear, mission-driven messaging, the launch helped clarify the center’s purpose and spark connections among those who will use and benefit from it. The result was a well-attended opening that generated strong media interest and set the stage for long-term impact.
Being recognized alongside so many respected peers is meaningful for our team. We’re grateful to our clients and partners who trust us with work that matters, and we’re proud to help bring these stories to life.