Who We Are — The Peacock Group

Welcome to
The Peacock Group

We’re The Peacock Group — an Arkansas-based public relations and strategic communications firm focused on building strong relationships and delivering measurable results. We help organizations stand out in a competitive landscape through clear strategy, creative storytelling and impactful communications.
With more than 100 years of combined experience, our team brings deep expertise in public relations, public affairs, media relations and crisis communications. Our backgrounds include work at The White House and on presidential campaigns, regional coalitions and statewide initiatives, giving us a unique understanding of how to navigate complex communications challenges.
Proudly based in Arkansas, we have offices in Little Rock and Northwest Arkansas, and we partner with corporations, foundations, nonprofits and government clients to execute high-impact campaigns. From statewide to national efforts, we help clients build visibility, shape public perception and drive meaningful results across Arkansas and beyond.

Our History

Founded in 2014 by Denver Peacock, The Peacock Group has grown into one of Arkansas's leading strategic communications firms. Denver’s professional career began as an advance man and press staffer during the Clinton administration, where he developed a deep passion for public service and strategic communications. He went on to serve more than a decade at the region's largest independent communications agency, playing a pivotal role in several landmark projects.

Driven by a passion for community impact, Denver took a leap into agency ownership to build a firm with a purpose. His vision was clear — create an agency focused on meaningful work that makes a difference. The Peacock Group reflects that mission, partnering with organizations that share a commitment to impact.

From launching statewide nonprofits and advocacy groups to amplifying some of Arkansas’s most notable brands, The Peacock Group has earned a reputation for delivering results that resonate. Today, we are recognized as one of Arkansas’s leading public relations firms, working with clients across the state and nationwide.

Our Core Values

We strive for and adhere to the following core values:

We build them, nurture them and use them as a catalyst for everything we do. From our client partners and the media to our families and the greater community, we strive to create meaningful, fun-filled relationships in every facet of our lives.
If TPG is a well-oiled machine, creative juices keep it all running smoothly. Every client partner, project and tactic receives the highest level of creativity to ensure it captures and engages with its intended audience.
We achieve them. We know you can't direct future plans without first looking at historical results. Therefore, our work is based on and evaluated against strategic, measurable, attainable goals.
Whether you're a team member or a client partner, your experience with TPG is personalized to your specific goals and preferences.
Client Partners: Building on our goal to create authentic relationships, we know that every problem deserves a personalized approach. Our team is an extension of your team, so we deliver a service and working relationship that best suits your organization's needs.
Our Team: We believe in hiring the right talent and creating a work environment that encourages their best results. Do you prefer to work from home? That works. Prefer an office with a view of the Arkansas River? We have that, too.
As forever students, we know personal and professional growth is a beautiful continuum and one we are enthused to traverse. We value our craft and look for every opportunity to hone our public relations skills.